“Berlack Communications has helped us deploy a range of digital marketing and lead gen campaigns, really driving our brand and new business opportunities.”Nitin Agarwal
“Ken is a gifted and creative writer and an avid reader – always knowledgeable about our industry and citing the latest information from an astounding number of sources. He is focused and directed in seeing a project through to completion.”Laurel Stiller
What We Do
Are you ready to meet and exceed your B2B quarterly lead and revenue goals? We meet with your teams to develop a consensus marketing and media plan that’s measurable and oriented to produce strong results for your lead generation/revenue goals. Once a clear vision of success is established, we deploy modern and traditional tactics to drive new business acquisition.
We create targeted, relevant content with high-impact web design that educates your priority audiences at every stage of their engagement with your organization. It’s content that hits your target prospects at the right time and pulls them in to better enable buying decisions made in your favor. Our content drives clear storytelling, thought leadership and viral marketing opportunities.
Issue Advocacy/Public Affairs
Get the word out about your non-profit organization or government agency’s unique mission. Make no mistake – we understand the value of winning media and industry influencer coverage in every relevant medium and outlet. We work with you to map out a plan tied to your overall marketing communications strategy and that drives awareness to influence your key constituencies.
Using our integrated marketing tools, we deploy digital and traditional methods to introduce your product or service to potential new customers. Our business development philosophy is simple: to generate new business, we define who to reach out to; understand and address prospects’ unique business problems; and articulate relevant solutions leading to signed customers.
This is the classic white board component. In fact, this elegant process of getting your team together scrum-style – to take a fresh look at your product and re-frame or sharpen your focus – works. We help engineer this process efficiently (without wasting time) to inform all of the marketing and business development activities we use to grow your business or your organization’s mission.
About Berlack Communications
Ken is an accomplished marketing and communications professional with substantive, proven experience in leading high-performance branding, awareness and lead generation programs to drive organizational growth. His career spans government, non-profit and business organizations, with skills in communications, journalism, public relations, marketing, business development and issue advocacy.
Berlack Communications’ clients include:
Empire Global Ventures
Food Allergy Research & Education (FARE)
Howard County (MD) Association for Responsible Planning (HARP)
Meals on Wheels of Central Maryland
Dan Medinger For MD State Delegate
National Federation of Advanced Information Services (NFAIS)
Stepwell.tech by Red Cedar Solutions Group
The Tambellini Group
China Williams for Howard County (MD) Council
Ken began his career in journalism as Managing Editor of Albuquerque Monthly magazine, covering politics, culture and art in Albuquerque and New Mexico. He then entered government, serving as Press Secretary for former U.S. Rep. Sherrod Brown (OH) and Deputy Press Secretary for U.S. Sen. Jeff Bingaman (NM), focusing on a range of issues including education, health care and technology-based economic development.
With his public policy background and interest in technology, Ken then joined the Kauffman Foundation, leading communications for two Kauffman-funded nonprofit organizations – the Washington, DC-based National Commission on Entrepreneurship and Kansas City-based KCCatalyst – while later serving as Senior Analyst-Entrepreneurship for the Foundation.
Ken then became Marketing Program Manager at Perceptive Software, targeting government, education and energy utilities and driving a 40% increase quarter over quarter in qualified leads in the higher education sector. Ken later joined the marketing programs team at Datatel (now Ellucian), an ERP software company focusing on serving higher education institutions.
Throughout his career, Ken has been quoted in a variety of local and national media and a speaker on a number of professional expert panels on marketing and communications strategies. He’s currently a Contributing Writer for Technical.ly Baltimore magazine and recently completed service as a Board member of the PRSA-Maryland Chapter. Ken is a graduate of Union College where he earned a B.A. in English.
Berlack Communications, based in the heart of the Baltimore-Washington corridor, works with a variety of companies and nonprofit organizations to help them achieve their marketing communications goals through clear storytelling and targeted outreach.