Case Studies

 

Motifworks

The Challenge

Motifworks, a cloud and mobile solutions company that helps accelerate application development, was accruing an increasing number of customer successes. Yet, as Motifworks continued its fast customer-growth curve, the company needed to capture and illustrate these success stories for its marketing and sales programs.

The Solution

Berlack Communications worked with the Motifworks team to produce a series of Case Studies showing how Motifworks solved their customers’ needs. Collaborating closely with a group of Motifworks’ customers, Berlack Communications wrote and produced three Case Studies under deadline for rapid digital and print distribution.

RetirementQuest®

The Challenge

RetirementQuest®, a consulting firm that helps individuals and families with their financial planning needs, began producing a full-color magazine aimed at bolstering its overall marketing and business development program. With this initiative, though, RetirementQuest® needed immediate expert help to produce new content on-deadline.

The Solution

For the RetirementQuest® magazine, Berlack Communications wrote a series of general-interest, long-form articles for its magazine, distributed via print and digital. Bringing interviewing, photography and writing skills together, Berlack Communications produced a set of articles, covering several community businesses, for its 2014 RetirementQuest® magazine issues.

KoolSpan

The Challenge

KoolSpan, a technology company that provides mobile encryption and security applications to protect data and voice communications over network-connected devices, was ready to overhaul its company website’s content and corporate messaging. Its challenge: get this project completed properly and fast to fuel its search engine marketing program.

The Solution

Berlack Communications, working closely with the KoolSpan leadership team, created a new website architecture to better illustrate its core product suite and simplify its look and feel. With the new architecture in place, Berlack Communications developed a consensus messaging/positioning statement that, in turn, informed the writing of new content across all sections of the website.

Articles & Content by Ken Berlack

 

Media Relations for the National Federation of Advanced Information Services (NFAIS)

Newsletter, Media Relations & Columns for impactHR

Articles for Technical.ly Baltimore

Posts for the Motifworks Blog